Latest News

May 17, 2019 Published by

5 CRO Blogs worth following

Conversion XL We are a big fan of Conversion XL and the work they do. One of the early adopters of conversion rate optimisation they talk about everything related to... Read More

May 3, 2019 Published by

Working with a Digital Agency?

Digital agencies…Should I use one? Do I need one? How do I choose the right one? Are you at a point where you want to take your marketing or website... Read More

April 15, 2019 Published by

5 SEO Blogs you Should Follow

New to SEO? Here’s five blogs you should follow… Search engine optimisation (SEO) is an ever-evolving form of digital marketing. If you’re just starting a career in the industry or... Read More

April 3, 2019 Published by

What is “primary content”?

Introduction This is the second article in our series of guides on how to make your website appear for “free” on Google for relevant keywords (search engine optimisation). We previously... Read More

March 21, 2019 Published by

Hypothesis and Null Hypothesis

What are they? A Hypothesis is a scientific statement, used to theorise and explain the relationship between two or more variables. It is used to interpret specific events and help... Read More

February 27, 2019 Published by

Sample Size and Sampling  

What is Sample Size? Your sample size is the amount of people taking part in a specific scientific experiment. It can be the difference between a result you can do... Read More

February 10, 2019 Published by

How to do keyword research for search engine optimisation (SEO)

Introduction If an SEO campaign was a building project, keyword research would be the foundation. Without it, you’re unlikely to ever be visible to people who are searching for whatever... Read More

January 9, 2019 Published by

5 essential questions to ask your website developer

When you pay for a website you want to make sure you are getting value for money. To make sure you get what you want out of it make sure... Read More

January 1, 2019 Published by

5 things every business owner should know about SEO

Below are five reasons, in no particular order, why every business owner should know about search engine optimisation (SEO), even if they do not intend to change their marketing activity... Read More

December 20, 2018 Published by

5 things to know about increasing sales from your website through CRO

Increasing sales and leads from a website is a constant topic for business owners and marketers. There is a lot of information out there that can be confusing and misleading.... Read More