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May 17, 2019 Published by

5 CRO Blogs worth following

Conversion XL We are a big fan of Conversion XL and the work they do. One of the early adopters of conversion rate optimisation they talk about everything related to... Read More

May 3, 2019 Published by

Working with a Digital Agency?

Digital agencies…Should I use one? Do I need one? How do I choose the right one? Are you at a point where you want to take your marketing or website... Read More

May 1, 2019 Published by

CRO Testing

Running conversion rate optimisation (CRO) tests is part and parcel of any good marketer’s toolbox in 2019, but knowing which testing methodology to use is something many ponder over. It... Read More

April 15, 2019 Published by

5 SEO Blogs you Should Follow

New to SEO? Here’s five blogs you should follow… Search engine optimisation (SEO) is an ever-evolving form of digital marketing. If you’re just starting a career in the industry or... Read More

April 3, 2019 Published by

What is “primary content”?

Introduction This is the second article in our series of guides on how to make your website appear for “free” on Google for relevant keywords (search engine optimisation). We previously... Read More

March 21, 2019 Published by

Hypothesis and Null Hypothesis

What are they? A Hypothesis is a scientific statement, used to theorise and explain the relationship between two or more variables. It is used to interpret specific events and help... Read More

March 5, 2019 Published by

The essentials for every online form

What information we ask for in an online form is often a hotly debated subject amongst marketers. Many will claim that more information is better whereas others simply want a... Read More

February 27, 2019 Published by

Sample Size and Sampling  

What is Sample Size? Your sample size is the amount of people taking part in a specific scientific experiment. It can be the difference between a result you can do... Read More

February 10, 2019 Published by

How to do keyword research for search engine optimisation (SEO)

Introduction If an SEO campaign was a building project, keyword research would be the foundation. Without it, you’re unlikely to ever be visible to people who are searching for whatever... Read More

January 9, 2019 Published by

5 essential questions to ask your website developer

When you pay for a website you want to make sure you are getting value for money. To make sure you get what you want out of it make sure... Read More