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Discount Supplements

Delivering a 47% uplift in revenue to turn losses into a growth machine

The health and nutrition industry has seen a lot of transformation over the last decade becoming much more mainstream. Despite this, business revenue for Discount Supplements had been diminishing for 5 years, in line with a decline in the popularity of the core bodybuilding market.

Historically, Discount Supplements traded under two brands: Discount Supplements and Monster Supplements. We proposed a strategy to merge the two websites into a singular site and reposition the brand based on current and future trends, whilst simultaneously executing a structured program of marketing and remarketing activity that drove up revenue by 47%.

The Results

46% increase in paid revenue

Combining a multi-channel paid strategy with killer creatives we were able to transform the revenue through bought traffic.

20% increase to conversion rate

With growing awanress and trust, customers were encouraged to follow through to making a purchase.

47% increase in overall revenue

More customers and sales means better business: the migration resulted in a 47% increase in overall revenue year on year.

The Challenge

Battling against decline

Discount Supplements had previously traded under two different brands: Monster Supplements and Discount Supplements. Once a market leader in the fitness space, they had born the brunt of a decline to the hardcore bodybuilding space and struggled to capture the audiences of the ever-growing health and nutrition industry.

Our brief was simple: remove the internal competition and battle against the 5-year decline, increase brand awareness and sales for owned brands, whilst gaining back some of the lost market share by increasing traffic with intent. As all channels were being taken care of under one roof, we were able to execute an integrated strategy to streamline business processes and positively affect revenue.

 

The Solution

Two isn't always better than one

We decided to merge the two brands and migrate them into one site on the Shopify platform. This allowed us to rectify the technical issues the site faced on Magento, make it faster than ever, and create optimised product collections based on user intent - all whilst making stock management much more straightforward.

Moving to a one-brand approach also allowed us to refocus paid media budget into one brand, rather than spreading across two in a highly competitive vertical. 

The Results

A significant uplift in business performance

The implementation of this migration and simplified approach resulted in huge performance improvements for Discount Supplements:

  1. Organic Traffic: Up 9%
  2. Organic Revenue: Up 15%
  3. Paid Search Traffic: Up 42%
  4. Paid Search Revenue: Up 46%
  5. Overall Revenue: Up 47%
  6. Conversion Rate: Up 20%

Overall the migration has transformed the way the business is operating, providing a massive increase in both visibility and revenue.

From the client

Feedback

The improvements we have seen are fantastic

43 Clicks North are a key part of our team. They took the time to really understand our business and market before developing a strategic approach that would work for us. The improvements we have seen are fantastic and we’re really excited about what the future holds!

Mark Bowering Managing Director
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