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Designing a new website to align with a rebrand and attract more students

Hull College website design project

At the beginning of 2022, we sat down with the Hull College team to discuss the redesign of their website. They were in the midst of a rebranding process as they were updating their curriculum after introducing the new Living Institutes to the college. During these discussions, the designs we developed struck a chord with the marketing team and helped steer the direction of the new branding to a stripped back black and white palette. The website really shouts about the new Hull College brand, bringing a more modern and youthful perception to the institution.

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How to attract and engage prospects

Setting out the project

The 43 Clicks creative team developed a bold and contemporary design that really showcased the variety of courses and life at the college. Creating a website that engaged prospective students whilst being really informative was an essential objective for the project. Therefore we condensed and structured the website in a way that made it more interactive for prospective students whilst incorporating the new visual aspects.

A slick new website

Outcome

The website launched in Spring 2022; examples can be seen throughout this case study as well the Hull College website.

From the client

Feedback

They exceeded expectations and delivered in a short space of time

"It was a pleasure to work with the team at 43 Clicks North for our website re-design. We had a very tight timescale for this piece of work and designer Emily and project manager Andy exceeded our expectations by delivering such an on-brand and user-friendly website in such a short space of time. Both Emily and Andy were communicative and responsive throughout the project and able to deliver the specific look and functions we wanted. Overall, we couldn't be happier with the end result."

Matthew Carrington Digital Communications Officer
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