Structuring a rebrand
We presented Indeloy a proposal to lay the visual groundwork for the new brand and create evergreen content to be utilised across various channels. This rebrand is essential for laying the foundations for future scaling of the brand and equipping them with the necessary tools to streamline the development and execution of future branded assets.
Crafting a versatile brand
We sat down with the team at Indeloy and got to know more about their business over a series of discovery sessions to help us really understand what they were all about.After our initial research and brand questionnaire, a series of moodboards and initial concepts were developed to see which best aligned with their brand vision.
Versatility was at the forefront of the rebrand and went on to design a suite of responsive logos for digital and print that suit all of their brand and channel applications. The signature “Indeloy blue” expanded into a new colour palette and we developed a graphic style that has formed the backbone of the brand guidelines. This branched out into a bank of static assets that can be used across the day-to-day life at Indeloy, including email signatures, social templates, and headshots.
Collaborating with the team
We journeyed down to the Indeloy offices in Gloucester to shoot the final assets including headshots, interviews with the team, and B roll footage. These elements helped us build out a bank of evergreen assets that the Indeloy team can use across various platforms and used in future brand development.
From the client
They understood and listened
“We had a short conversation, talked about who we were and what we believed in and you guys came back with a really clear brief that just ticked every box. It showed that you listened to what we said and you understood what we were trying to do and that connection was almost instant.”