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Reading 123

20:20 vision helps Reading123 to increase organic search revenue by 286%

The archaic glasses industry has been dominated by opticians for years and is the latest to be disrupted by digital influences. Reading 123 are leading the way and revolutionising the way glasses are bought online, but their growth potential was limited due to a lack of organic search performance. 

The Results

166% increase in traffic

We incorporated content that real customers were searching for, encouraging engagement with the site.

286% increase in revenue

With clear focus and data led strategies, the changes we implemented resulted in increased income for the business.

132% increase in first page rankings

By making the website easy for crawlers to read, the website appeared in the optimal position for rankings.

The Challenge

Lack of focus for technicalities

A lack of focus on search engine optimisation (SEO) and an unoptimised site built on the Magento platform had left Reading123's website with an inability to drive traffic and generate revenue. The site needed a technical overhaul and to be more relevant for highly competitive terms in the ‘reading glasses’ market. 

As SEO had never been a focus, we developed a plan to cover the three main pillars of search engine optimisation:

  • Technical
  • Content
  • Link building
The Solution

New platforms and refined content

The website's platform was moved onto the more SEO friendly Shopify platform. This new platform used to put in place technical improvements to make it easier for Google to navigate the website and understand the content on it.

The website was lacking content and relevance for high-volume keywords. We overhauled all the content and implemented many new pieces to increase relevance to both glasses and reading.

We then leveraged our contacts within the media and other relevant websites to create applicable links to the Reading 123 website, using the expertise of our digital PR and tactical link building teams.

The Results

Moving on up in the online world

Reading 123 quickly saw a positive impact on performance following the migration to Shopify:

  1. 166% increase in traffic
  2. 286% increase in revenue
  3. 132% increase in page one rankings

This included moving from 67 to number 1 for their critical keyword ‘reading glasses’ in less than six months.

By taking the time to get to know the business and what their clients are searching for, our specialist SEO were able to generate the perfect strategy to give Reading 123 the results and rankings they deserve.

From the client

Feedback

Instrumental in the success of our business

43 Clicks North really took the time to understand our business and the challenges that we faced. They have been instrumental in the success of our business and have helped us to achieve success that we could have only dreamed of.

Paul Gibson Founder
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