21% increase in conversion rate
By finding out what customers were most likely to engage with, we found the perfect way to guide them through the sale process.
24% increase in average order value
Customers liked what they saw and were easily able to get it, encouraging bigger and better purchases.
82% increase in revenue
More engagement and bigger orders resulted in more income for the business, so that they could continue what they do best.
In recent years, the traffic driven over the Black Friday period to the Stitch & Story website had become increasingly sporadic and was not driving the number of sales that it previously achieved.
It seemed that shoppers had become savvier in their approach, searching around the internet for deals well ahead of the actual Black Friday event and well after.
We knew that with paid traffic inventory costs at a premium, there was an opportunity to make the sale more impactful to drive more profitable sales.
We put a robust A/B testing plan in place in the run-up to Black Friday to identify the best ways to position the sale for the main event, when traffic levels would be at their highest.
There are many ways to highlight sale offers and prices to customers therefore we needed to know which of these would be the most impactful.
We ran multiple variations of different formats, layouts, and messaging to identify the elements which increased conversion rates and figure out which combination of these elements worked the best.
The experimentation plan resulted in huge performance improvements on such a key trading day for Stitch & Story:
- 21% increase in conversion rate
- 24% increase in order value
- 82% increase in revenue
Using our team's experienced skillset and a little creative flair, we were able to generate outstanding results to allow this business to continue spreading the joy of crafting.
From the client
We’re delighted with the results of the CRO testing
Black Friday has always been hugely important to us as a business, but it was becoming too expensive. We’re delighted with the results of the CRO testing implemented by 43 Clicks North. It’s shown us the results that can be driven when looking at CRO not just as an ongoing concern, but also how we can tie this to drive performance related to specific sales events.