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Digital PR

Digital PR is an essential part of your brand’s long term marketing strategy, either as a part of a wider SEO strategy or for individual project opportunities. Putting your brand in front of your idealised audience at the right time and in the right way is the perfect blend for success.

Our Digital PR team has the skills needed to develop a strategy to achieve the end goals you desire and improve your backlink profile. We deliver impactful Digital PR campaigns, from newsjacking and data visualisations through to large scale campaigns, using creative concepts that can showcase you as experts within your industry.

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Our Mission

Combining relevant data with attention grabbing creatives, we’ll create trendsetting campaigns to get the coverage and links you deserve.

Our approach to PR

  • Data research and analysis¬†
  • Strategic communications
  • Newsjacking
  • Creative campaigns
01.

Data research and analysis 

We implement a data-led approach to finding, understanding, and reaching the right audiences for you. By continuously gathering data, we’ll keep you prepared for comments, ideation, and campaigns relevant to your industry. We also thoroughly analyse your backlink profile and work with you to identify the gaps and opportunities available for your brand to match your goals.

02.

Strategic communications

Utilising your brand as an industry expert through your website and social channels increases the opportunity for journalists' communication, showing you as authoritative and trustworthy. Our Digital PR strategy integrates our digital marketing services to achieve the best impact possible for your brand. By combining a holistic range of digital services - including PPC and Paid Social - with Digital PR, we are able to amplify your brand’s coverage.

03.

Newsjacking

Our daily trending news search allows us to stay up to date on breaking news and identify reactive campaign opportunities for you. We also monitor journalist requests, providing expert comments, insights, and large scale content that will travel within the journalists dedicated news outlets. Our newsjacking approach allows for constant reaction to the press landscape, increasing brand awareness and link opportunities.

04.

Creative campaigns

Together, we’ll produce creative campaigns through detailed ideation, focusing on the goals of your business that lend themselves to news stories. Using a story-led approach and relevant data, we’ll construct a tailored campaign to make headlines and build links back to your website. Utilising our creative studio and web development team, your campaign will showcase creative content and sleek designs worth shouting about.

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