Data research and analysis
We implement a data-led approach to finding, understanding, and reaching the right audiences for you. By continuously gathering data, we’ll keep you prepared for comments, ideation, and campaigns relevant to your industry. We also thoroughly analyse your backlink profile and work with you to identify the gaps and opportunities available for your brand to match your goals.
Utilising your brand as an industry expert through your website and social channels increases the opportunity for journalists' communication, showing you as authoritative and trustworthy. Our Digital PR strategy integrates our digital marketing services to achieve the best impact possible for your brand. By combining a holistic range of digital services - including PPC and Paid Social - with Digital PR, we are able to amplify your brand’s coverage.
Our daily trending news search allows us to stay up to date on breaking news and identify reactive campaign opportunities for you. We also monitor journalist requests, providing expert comments, insights, and large scale content that will travel within the journalists dedicated news outlets. Our newsjacking approach allows for constant reaction to the press landscape, increasing brand awareness and link opportunities.
Together, we’ll produce creative campaigns through detailed ideation, focusing on the goals of your business that lend themselves to news stories. Using a story-led approach and relevant data, we’ll construct a tailored campaign to make headlines and build links back to your website. Utilising our creative studio and web development team, your campaign will showcase creative content and sleek designs worth shouting about.