When you pay for a website you want to make sure you are getting value for money. To make sure you get what you want out of it make sure you ask your developer these five questions.
Is my site secure?
Online security is paramount for your business and customers. Your new website (or existing one) should be HTTPS secured. If it isn’t, you should be having a conversation with whoever manages your website.
If your website isn’t secure, your visitors could be being warned when they access your website that it isn’t secure, and this can damage your reputation. Furthermore, search engines prefer websites that are secure and will show them to searchers them above unsecure sites.
Do I own my own domain?
You should 100% own your own domain name. If you are relying on your web developer to buy this for you, don’t!
Having the developers buy this on your behalf gives them ownership and while most won’t take advantage, it does open the possibility.
If you are building a new website, ask the developers to guide you on buying your own domain. It should be no more difficult than buying a pair of trainers online.
Is my site “SEO” friendly?
The purpose of a website is to generate awareness and ultimately sales or leads. One of the most popular and efficient ways to generate traffic is from the ‘free’ listings on search engines such as Google or Bing. This is a form of marketing called Search Engine Optimisation, or SEO for short.
Google is by far the most popular search engine and targeted platform by marketers because 97% of Internet users in the UK regularly visit the website, according to Statista.
To get traffic organically and save on marketing costs you need to rank on Google. This will not happen straight away, but your website can be built ready to take advantage of this. You need to know what your developers are doing in the build process to make this as easy as possible.
How do I track the success of my website?
How do you know your website is doing what it needs to? There are numerous pieces of tracking software that can track the number of users on your site and if the buy or enquire.
Google Analytics is a free tool from Google and should be installed as a minimum with advice from you developers on how to set up tracking. Spending time getting each month looking at how your website is performing can help you make informed decisions to improve it.
Can I make basic changes?
Once your website is built you don’t want to be reliant on the developers for basic changes, this can be costly and time consuming. During the quoting phase of your website, ask what platform your website will be built on. Although not fit for every purpose, WordPress is often a good choice because it can be easily updated in the future by yourself, as it has been designed with that in mind.
Simply put, ask your developer to talk you through how to make small or simple changes to your website. Many good developers will include this as part of the handover procedure.