Today marks the first birthday of 43 Clicks North. Just over a year ago I left my comfortable job at a large agency to start this journey. So, I thought it was a good time to reflect…
It’s safe to say that if I could describe the last year with just one word it would be Educational.
As every budding business owner does, I thought I had everything I needed to be successful, as with most others I was wrong.
Here are the 5 key lessons I’ve taken from the last 12 months:
Your past means nothing
Experience is given a lot of weight when moving from job to job, but when selling your own services, it doesn’t count for nearly as much.
Being a start up we naturally used our past success to get in front of potential clients. But time and time again the lack of our own case studies held us back.
Now we have our own successes to shout about, we find clients lining up to work with us. As such we cannot thank enough the clients we worked with in the early months, many of which we still work with.
No matter what age rejection hurts. But in the realm of a start up it hurts so much more. With the growth of the business often on the line a failed pitch or missed opportunity always had more impact than every before. You become tied to every client meeting and as such are personal invested. But in this way the elation with success became heightened. It’s certainly been a year of highs and lows.
Sales is hard
I have a new-found respect for anyone working in sales. Taking on this role within my own businesses I have had to learn a lot very quickly. Being on the production side for most of my career I always thought the product and service would do the work. But I never saw the work that went on in the back ground, the ground work and extra effort. I can now say that there are so much more too it and sales people are amazing!
The people around you are key
Choosing the right people to surround yourself with is key to any success. Both personally and professionally, they can make or break you.
Over the last 12 months I have had to rely on others, for support, guidance and much more. However, rely on the right people is much harder than it sounds.
The support we have had from friends, family, staff and other businesses has been a huge factor in our success and we cannot thank them enough.
Flexibility and compromise
A year ago, I set out with a vision. It is safe to say, that vision has changed.
If we were unable to adapt to the needs of our clients, we wouldn’t have succeeded. Some of our clients are not ready for some services we offer while others are rolling ahead, being able to compromise gave us and them and a pathway forward.
But this compromise goes further than just business. The dedication it needs to create a successful start up from all involved means other aspects of life may need to take a back seat (its safe to say the gym has been neglected).
Learning these lessons and more has allowed us to deliver a service we are proud of and give businesses a pathway to online success. there will certainly be more to learn in the next 12 months, but these were most prominent.
To sign off I would like to thank all of our clients who have been a part of our journey of the last 12 months, without you we wouldn’t be where we are now.