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Paid Social

Paid social is now a key part of all marketing strategies. The potential to reach audiences with unrivalled levels of granularity and depth’ makes paid social a key part of any marketer’s toolkit.

The trick is knowing who your audience is, their interests, the demographic, and how they behave. Get this right and you’re on to a winner! More than just brand awareness, paid social drives real measurable performance, creating new customers and increasing customer retention across the board.

Our Mission

We refuse to settle for just likes and shares. We ensure that each campaign is perfectly optimised to generate meaningful results against your KPI’s, driving you towards success.

Check out how we reduced cost per sign up from £150 to £32 for The Skills Network.

Our approach to Paid Social

  • Custom Audiences Let's find out what they want
  • Re-targeting Let's remind them who you are
  • Look-a-like Let's get to know some more people
  • Creative Let's make you iconic
01.

Custom Audiences

The right targeting relies on knowing your audience. Like a big game of would you rather, you need to understand their unique qualities to create campaigns that pique their interest.

Are they team Edward or team Jacob? Will they be a Jedi Master or a Sith Lord? Would they take the red pill or blue pill?

Okay, so maybe it doesn’t need to be that out there, but this level of detail is usually the difference between a well-targeted campaign and spending money on glorified billboards.

02.

Re-targeting

Who said these hoes ain’t loyal? There is no better-qualified audience than those who have already purchased from you in the past.

It’s not always about reaching a new audience, sometimes repeat purchases and driving customer retention is the key to your business’ heart.

The more touchpoints you can have with a user, the more likely it is that your message will stick. We use on-site behaviour to split out remarketing audiences by what their intent is before giving them the gentle nudge required to turn your customers into loyal brand advocates.

03.

Look-a-like

Look, we all have a type. If you have a thing for blondes with blue eyes, we won’t judge you if each of your relationships looks the same. There's nothing wrong with knowing exactly what works for you!

Your existing customer base is your greatest source of information. The chances are your future customers will also share some of the same traits, so invite them to join the party.

Social platforms offer you the ability to take those attributes that each of your customers shares and uses them as a platform to build audiences on, making it easier to reach more of the same.

04.

Creative

Social media is where data and creativity meet. With accurate targeting, you can reach the right audience but without a properly designed ad, it won’t matter.

In the busy world of social media, the design and quality of an ad is the difference between getting lost and getting seen.

Let’s create some iconic campaigns on par with Beyonce dropping Lemonade. Yeah, we’re still not over the sheer majesty of it either...

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