What is search engine optimisation?
Search engine optimisation (SEO) is the process of making your website accessible, easily understandable and appear as an authority to search engines. Everyone has a website, so you must prove to search engines you’re worthy of receiving the traffic and sales they can send your way.
SEO is an iterative process. It is a cycle of tasks that cover the three pillars to improve your visibility for relevant search terms. Tasks can vary from simply getting links from relevant industry websites through to implementing changes to your website that we know search engines favour through our extensive research and experience.
Why is search engine optimisation important?
The overwhelming majority of businesses have a website, meaning simply having one yourself isn’t enough for search engines to favour you over the competition.
The use of search engines is deeply embedded in modern society, meaning we nearly always turn to them as our first point of call for both purchases and when we are looking for information.
By not implementing a strategy to improve your visibility on popular search engines, such as Google or Bing, you are missing out on appearing for search terms that are relevant to your business.
How do we do it?
If search engines can’t read your website, you’ve got zero chance of appearing for relevant search terms
You’re only going to appear for search terms if the content you offer answers a user’s search query
Links are essentially seen as “votes” by search engines. You need them to be trusted.