What is website optimisation?
Website optimisation is our all-inclusive package. Rather than settling for SEO or CRO as a single solution, we run both side by side. By doing so, we are not just focusing on bringing visitors to your website, we are equally focused on ensuring as many of the visitors as possible become customers of your business.
We adopt a fluid budget that shifts between the two services. The aim is solely to generate you more business, meaning one we could be focused on writing content to target new users who are searching on Google and the next we are implementing a test to drive more sales or leads from your website.
Why is website optimisation important?
You can’t have sales without traffic and traffic without sales is meaningless. Taking a holistic approach means you get more for your budget. Whilst updating and improving content we can look to test new layouts at the same time, reducing effort and maximising impact.
Google is forever trying to reward usable websites and as such CRO, UX and SEO are all pulling in the same direction. To do one without the other is doubling the workload and splitting responsibility.
How do we do it?
The structure, speed and foundations of your site are the first priority, get this right and the rest follows
If people can’t find you, they can’t buy. Getting your business in front of the right users in essential
Address your customers needs and wants both functionally and visually