Craig Franklin: How we evolved one the world’s most famous Rugby League names
The story of the Hull KR rebrand
The Super League is undergoing a complete transformation, with teams on a mission to transform their brands for the digital evolution — following the direction of other leading sports franchises like the NRL and NFL.
At the centre of these changes are Hull KR, who recently underwent a complete overhaul of their brand, from the merch and online assets through to stadium decor and first team kits.
Here's the back story on what spurred on the brand evolution for Hull KR presented by their Head of Marketing & Communications, Craig Franklin.
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