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33/34 Bishop Lane, Hull, HU1 1PA
enquiries@43clicksnorth.co.uk

Pay Per Click

PPC is a beautifully diverse channel with the power to target your customer towards the beginning or end of their journey with hyper-specific intent. Whether it’s lead generation, eCommerce sales, or awareness, PPC is ultimately there to fuel revenue-driving traffic to your site and deliver ROI for your business. 

Even with the goliath reach of PPC alone, we never think of channels in isolation. The true value lies in plugging into your wider marketing strategy and harmonising with other channels like SEO and Paid Social. The granular targeting of PPC enables us to do this with real precision to capture your users at every stage of their journey.

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Our Mission

We use razor-sharp targeting to be where your audiences are at the right time, with the right message to deliver meaningful results to your business.

Check out how we drove a 420% increase in online enquiries for Heat Insulation.

Our approach to PPC

  • What’s The Intent
  • Team Players
  • Relevancy
  • No Ambiguity
01.

What’s The Intent

We underpin everything we do by first considering how far down the consideration journey users are. We’ll then pinpoint what levels we want to target them at so that we can identify where your bread and butter performance will come from.

02.

Team Players

What role does paid search play within the wider strategy? Combining this with intent, we can detect potential weak spots in your visibility. We’ll use granular targeting to plug those gaps where valuable revenue-driving terms could be lost.

03.

Relevancy

The art of an efficiently built account should give a seamless experience, where we provide the right solution to the problem of the searcher and communicate this with clarity. For you, this means cheaper and higher quality traffic that is highly qualified before they even land on your site.

04.

No Ambiguity

You want to know exactly what’s driving your success, and so do we! We marry your account with the structure of your offerings with ‘always-on’ reporting access. You can jump in and see with clarity how and what is working with meaningful metrics for all key stakeholders.

Featured PPC Projects

Latest insights from Pay Per Click

Using PPC to discover what users search on exit
Ben Owst

15 Sep, 2021

Using YouTube ads to drive repeat custom and build brand awareness
Ben Owst

11 Aug, 2021

The Ultimate Guide to Google Ads Extensions
Tom Berridge

29 Jun, 2021

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